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6 Ways to Optimize Videos for Video Marketing

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Video marketing is becoming more popular for good reason: it works! According to Forrester Research, videos are 50 times more effective than text-only content when it comes to landing on the first page of Google for the specific keyword.

In addition to this, videos are a popular marketing tool for businesses today for other reasons, including the fact that they are inexpensive to produce. They also stay online forever, so the potential is there for them to continue receiving views for months and years to come.

Videos also go well with social media sites. Many social media sites actually encourage people to post videos.

Here are a few tips to help you optimize the videos you create to increase the odds of your videos reaching your target audience.

#1: Write a good title for your video.

In the same way that titles are important for blog posts, they are also important for videos, and help to increase traffic to your videos.

Titles are important for two reasons. First, they get people’s attention. Second, when keywords are used effectively in your video titles, they help your videos to be found in search engines, when people search for those keywords. A key point to remember is that YouTube is owned by Google, so there is a strong connection between videos and Google searches.

#2: Include great content in your videos.

Before creating your videos, take some time to consider your ideal viewer. Do you know what type of content they’ll find helpful? What types of things can you teach them? How-to videos are a great option because they not only provide helpful information to your viewers, they also help you to position yourself as an expert since they give you a great opportunity to demonstrate your skill and knowledge. Being positioned as an expert is an important part of branding.

Even videos with great content should be kept short, because if they are too long, you’ll lose the attention of your viewers. ComScore reported in late 2009 that the average length for videos is 3.8 minutes.

#3: Put your URL in your video

When you edit your video, be sure to include your URL in your video. You can do this by adding a text box with your URL to your video.

#4: Use video to build your brand.

For the purpose of branding, be sure to display your logo prominently on the video. You can do this at all times throughout your video, or during key times only.

#5: Always provide an HTML link to your website

YouTube videos allow you to include a short description of your video. At the beginning of your description, put a link to the place you want to drive viewers.

#6: Don’t stop with YouTube

Although YouTube is a great place to post your videos, be sure to always embed your videos on your own website. Videos increase help you to grow a captive audience and increase the amount of time people spend on your site.

In addition to this, Google algorithms look at the number of views your video receives, and everyone who watches your video other places, such as your own website, add to that number. This is important when it comes to showing up in Google searches.

Work From Home on the Internet – How to Find Or Create Online Employment

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If you have been searching for a job in the brick and mortar world without any success, you may want to take a shot at online employment. There are several agencies as well as individual businesses that require assistance.On the other hand, you might want to consider launching your own business on the internet. If you have a computer connected to the World Wide Web, then you already possess the basic elements of a virtual business. Working from the comfort of your home is an attractive and feasible option.I have had times without numbers that ‘necessity is the mother of invention’. If you have been unable to secure a job, you need a Plan B for backup. The internet can be instrumental in helping you find not only a job but also a better lifestyle working from home on the internet.There are online agencies where you can find work from home on the internet job doing various things from copywriting to working on technical projects if you have programming skills, freelance writer and others have opportunities for more basic skills like data entry as well as online marketing job.There are also online discussion forums where Internet business owners congregate and where there are resources to advertise as well as request various services. There are also the regular job search boards where you can find vacancies.There are also several affiliate programs on the internet that you can sign up and start earning commissions from. In fact a lot of individuals support themselves completely from this kind of business. The affiliate company provides you with virtually everything you need to get started in the business and it can be very profitable if you put in the effort.You can also starting your own service business if you have skills. This can include just about anything and you can completely independently promote as well as create online employment for yourself.A lot of individuals start out doing eBay auctions and using storefront type websites to market items. These sites are often dedicated to a specific niche such as personal care product, telecommunications, health products, electronic, music and others. There are several digital products like software and various tools used by online businesses that you can sell on the internet.The sky is the limit if you locate a great online employment as well as work from home on the internet job.Best Wishes,John Benjamin